My Quotes

…on Creativity

Creativity about life, in all aspects, I think, is still the secret of great creative people. – Leo Burnett

Creativity is intelligence having fun. – Albert Einstein

Creativity is a wild mind and a disciplined eye. – Dorothy Parker

Creativity is more than just being different. Anybody can plan weird; that’s easy. What’s hard is to be as simple as Bach. Making the simple, awesomely simple, that’s creativity. – Charles Mingus

Creativity comes from a conflict of ideas. – Donatella Versace

 

…on Marketing

If you’re a good marketing person, you have to be a little crazy. – Jim Metcalf

Good marketing makes the company look smart. Great marketing makes the customer feel smart. – Joe Chernov

Write when drunk. Edit when sober. Marketing is the hangover. – Ashwin Sanghi

Make your marketing so useful people would pay you for it. – Jay Baer

The best marketing doesn’t feel like marketing.  – Tom Fishburne

 

…on Inspiration

If your actions inspire others to dream more, learn more, do more and become more, you’re a leader. – John Quincy Adams

Inspiration doesn’t respond to meeting requests. You can’t schedule greatness. – Jay Baer

 

…on Copywriting

The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. – David Ogilvy

You can have everything you want in life if you will help enough people get what they want. – Zig Ziglar

When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.  – David Ogilvy

Let us prove to the world that good taste, good art, and good writing can be good selling. – William Bernbach

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. –  Leo Burnett

 

…on Design

I strive for two things in design: simplicity and clarity. Great design is born of those two things. ― Lindon Leader

There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for. ― Milton Glaser

Good design is as little design as possible. – Dieter Rams

Great web design without functionality is like a sports car with no engine.
― Paul Cookson

What separates design from art is that design is meant to be… functional. ― Cameron Moll